Answering Questions for Life "Why Did Jesus Die?" We see crosses everywhere—on buildings, tats, and jewelry, but do we grasp their significance? The Roman cross was not an ornament—it was a cruel form of execution. So, when Jesus died on a cross, it was intended to shame him. Instead, it became the means to the greatest victory of all time. The why, how, and results of that victory are what we’ll hear about this week.